Vans
I was asked by Creative Resource to come up with a proposals for a new Vans store in Holland.
This design was to touch screen technology without the cold touch of the screen. Instead of the screen fabric would be used as a touch and back projection surface. On the fabric was printed a line drawing of a clothing element, which then through the customer interacting could be "filled in" to create a personalised clothing element. They could then see if the product was in stock or could order it if it wasn't.
The same design could be used for other clothing items, and could also be at the outside of the shop, so could be used at night-time when the shop was closed.
